What is Black Hat SEO and what is its impact?
Black Hat SEO is an SEO technique whose purpose is to make the website rank high on Search Engine Result Pages (SERPs), but by not following the rules of SEO Search Engine, by using wrong methods, only keeping Google’s bots in mind. This is done by keeping
So that traffic can come to the website or blog and ranking can be improved. This is called Black Hat SEO. B.H. By doing SEO, a website or blog is able to rank on Search Engine Result Pages or Google (SERPs) only for some time and as soon as Google’s bots come to know, such websites or blogs can also be suspended.
If you are starting, then you must have complete information about it so that you do not make such mistakes and by doing proper SEO, you can improve your website or blog in a search engine or Google.
Keyword Stuffing (Black Hat SEO)
If more keywords are used in the content then it is called keyword stuffing. The use of main keywords in any content is 0.6% and the use of related keywords is considered appropriate only 0.3%.
If it is used more than this, it is called B.H. The technique is included. The ranking of the website in Search Engine Result Pages (SERPs) goes down due to Keyword Stuffing.
Therefore, write Quality Content and avoid Keyword Stuffing so that the Ranking of the Website can be Improved.
Cloaking
Cloaking is a method of black hat SEO, by which two versions of pages of a website or blog are created, when a visitor visits the website or blog, the visitor is redirected to another page or website and the search engine crawler is shown the second page. ,
These two pages are different, this is called cloaking, it is used to rank the website or blog on the search engine result pages or Google (SERPs). But if Google or search engine comes to know about cloaking, then it can also suspend such websites or blogs.
Content Scraping
When content is scraped from a website or blog and published on its website or blog, it is called content scraping. This is the technique of B.H.SEO.
For example; When a website publishes any news or any other content about which Google does not have information and another website scrapes that news or content using RSS Feed and publishes it on its website.
At that time Google forcefully ranks the content of both those websites and then after some time Google downgrades the ranking of the website with that duplicate content.
Duplicate Content
. Publishing the content of a website or blog by copying and pasting it on your website or blog, such content is called duplicate or copy content, this B.H. SEO is included.
Many new bloggers copy and paste the content of popular websites and publish them on their websites, they think that by doing this, their website will also be ranked at the top in Search Engine Results or google Pages (SERPs).
But this does not happen. Google or search engine only ranks Unique and Original Content, not Duplicate Content.
Private Blog Network
A private Blog Network is a group that includes many websites with good rankings which are targeted to get a website ranked in Search Engine Result Pages (SERPs). It is also called PBN short. This is a B.H. SEO Technique.
For example; When a businessman creates a new website and searches for a Private Blog Network to save his time and money and to rank his website quickly on Search Engine Result Pages.
Who has thousands of Websites and Blogs from which he can get Backlinks, then that person can make thousands of Backlinks for his Website or Blog by giving some money to the Owner of that Private Blog Network.
So that it can be easy to rank the website on the Search Engine Google. But if Google comes to know even a little bit about this, then it can suspend such websites.
Link Schemas
When search engines search a website on Google, along with the metatags of that website, links to some popular pages are also coming, this happens when that website installs schema,
With the help of this, you can easily do Link Schema by installing Schema on your website.
But this technique of doing Link Schema B.H. SEOs are called.
Over SEO Optimize Content
When more keywords are added to the content of a website or blog or while alt-tagging images, more links are added and more keywords are added.
So that the website can top rank on Search Engine Result Pages (SERPs) and fulfill this objective, the content is over-optimized and the limit of SEO is ignored.
That’s why this type of content is called Over SEO Optimize Content, it gets involved in Black Hat SEO.
Poor Content on Rich Paragraphs
When a website owner makes the first paragraph a Feature Snippet in any content of his website and instead of making the whole content quality content, he writes very simple content.
So that Google’s Bots, seeing the Feature Snippet Paragraph of that content, rank it in Search Engine Result Pages (SERPs), but this does not happen, Search Engine never ranks this type of content. This process also comes under B.H. SEO.
Reporting Competitor Articles
Reporting Competitor Articles means when the Competitor Website of website publishes articles and there is no quality in those articles, more keywords are added than the limit.
Links are very much added and even then she is ranking on Website Search Engine Result Pages (SERPs) then she can report the first Website Search Engine for that website.
Although this process is legal if that website repeatedly reports to the Search Engine for that Competitor Website and gets reports from some other websites as well.
So that he can rank himself on Search Engine or Google, then this work goes wrong, and he B.H. SEO gets involved.
Social Media Spams
When a website owner, after publishing any content of his website, shares the link of that content a lot on social media platforms, on pages, by posting, in people’s comments, in social media groups, etc.
When in this way Links are shared more on Social Media then Social Media Spam happens. This is not good for your website and sharing more can block you on these social media. It is related to B.H. SEO.
Paid-Link Clicks
When a website takes a backlink from another website or blog by paying some money or website or blog exchange links among themselves (eg; you link me, I will link you.) Then such links are called paid links. Or it is called reciprocal and search engines or Google does not like this type of website. Those who buy and sell links.
It violates the rules of the search engine Google. This technique was developed by B.H. SEO is also included.
Similar Domains
When many people take a domain for their website or blog, they take a domain similar to the domain of a popular website, they think that due to such domain their website or blog will also start getting top rank and more traffic will come.
like; You can keep a similar domain from Jio to Jio, or you can purchase a similar domain from Flipkart to Flipkart by changing something like this.
But in this way, the website that purchases a Similar Domain can never rank on Search Engine Result Pages. This technique is related to B.H. SEO.
Unrelated Meta Description
When a Keyword is searched on the Search Engine, then what is showing in blue color below the website is the Meta Title and below the Meta Title, there is a description which is called Meta Description.
Visitor visits the website only after seeing these Meta Tag and Meta Description because by looking at that description, Visitors understand what is there in the content inside.
It is necessary to relate the meta description to the blog or content. Many people put Meta Description unrelated to the content, when Visitor visits that website after seeing the Meta Description, they do not get the information mentioned in the Meta Description.
User Experience gets spoiled by this, some people do this to bring traffic to their website or blog. This technique was developed by B.H. Related to SEO. Search engines or Google does not like these types of websites or blogs and visitors also do not visit such websites or blogs again.
Sneaky Redirects
Redirect is used to send the user from one page to another page or to another website. Redirecting is necessary when a page is moved to another page or website.
It is also used in Black Hat SEO. This is similar to cloaking, it has two URLs, one for Google or the search engine and the other for the visitors or users, to which the visitors or users are redirected.
Malicious Behavior Pages
Sometimes it happens that on opening a website, other websites start running in the background, or some software automatically downloads or some Pop Up Ads start opening, these are called Malicious Behavior Pages.
It is included in Black Hat SEO. These types of websites are not liked by both Google or the user. Search Engines down the ranking of such websites.