What is SEO?
SEO Search engine optimization is a tool or medium with the help of which any website can be ranked on the first page of the search engine or Google.
What is the use of SEO?
Search engine optimization is used to bring any website or page to the top ranking. as we know. Today everything has become online. Through online mediums, we can know, see, or buy any product. In today’s time, if we want to show any of our products or service online, then it is necessary to optimize it in search engines. Suppose a website is live on an online platform. But if it is far behind in the search engine or comes more inside the page, then no matter how important that website does not rank in the search engine, then no one will get its benefit or no one can get it. Because it cannot be seen by people, it is very important to rank it like this. Search engine optimization has a huge contribution to ranking. Through SEO, any website can be ranked at the top of Google or any search engine. The ranking of the page or website is good after SEO. Which visibility increases, due to which the number of customers on that website or page will increase, which is called traffic. That is, if the traffic is more, then the business will also increase.
Why is it important to rank on the first page of the Google search engine?
We know that the higher the rank of the online platform of any website or business, the more visible it will be, and the more traffic it will get. Because every website or businessman wants to have a maximum number of customers on his shop or site. Because the most important thing for any business is the customer. We also know that when a site or page or business ranks top on Google, the customer will see it first, which will drive traffic to the website, which will directly benefit the businessman. According to research, up to 90 percent of clicks come on the first page of Google or the top page of the search engine. For this reason, every website or businessman wants his business to be in the top rank so that he comes first in the search, through this he stays ahead of his competitor, due to which the importance of SEO increases even more.
How does Search engine optimization work?
How SEO Works Search Engine Optimization i.e. optimizing the search engine means it is a way in which the website is brought to the top ranking. As we know that any website comes in top ranking when it is more reliable and i.e. it follows all the terms and conditions of a search engine, all these points are corrected by SEO.
What are the types of SEO?
There are 3 types of Search Engine Optimization. According to their work, they are divided into categories. Such as Keyword Optimization, Title Tag, Meta Description, Handing Tag, Internal Linking, Image Optimization, Quality Content, etc. All these come under on-page SEO.
Backlink creation, directory submission, social media optimization, branding, content marketing, off-link creation, etc all come under off-page SEO.
Website loading speed, mobile friendly, HTTPS /SSL, XML sitemap, robots.txt. etc. All these come under technical SEO.
What is On-Page SEO?
In On-Page SEO, we do optimization inside the website. In this SEO work is done inside the website. In On-Page SEO we optimize keywords, write title tags and write meta descriptions. Or do internal linking in the website, optimize the image, and create quality content, this is done to make the website unique in the medium. So that it can follow all the rules and regulations of the search engine. On-Page SEO plays a very important role in ranking the website.
What is Off-Page Search engine optimization?
In off-page SEO, we work outside the website. In this medium we link website links to other websites, create backlinks and optimize social media. Branding, content marketing, directory submission, commenting, and off-page SEO are most important to rank the website, in this way any website can be brought to the top ranking.
What is Technical SEO?
Technical SEO As the name suggests, technical work is done in this medium, so that the website can be ranked well, the speed of the website is also seen in this medium, in this medium it is made mobile-friendly or tablet friendly. Has gone. And in this, the correct HTTPS/SSL, site mapping, robot.txt, etc. are corrected. All these types are technical SEO. So that the website can come in the top rank. Technical SEO also has a very important place in ranking the website.